diff --git a/.azure/pipelines/helix-test.yml b/.azure/pipelines/helix-test.yml
index a642f3e2b7..105b3deabd 100644
--- a/.azure/pipelines/helix-test.yml
+++ b/.azure/pipelines/helix-test.yml
@@ -15,7 +15,7 @@ jobs:
     agentOs: Windows
     timeoutInMinutes: 240
     variables:
-      HelixBuildCounter: $[counter(format('{0:yyyyMMdd}', pipeline.startTime), 1)]
+      HelixBuildCounter: $[format('{0:HH.mm}', pipeline.startTime)]
     steps:
     - script: .\build.cmd -all -ci /p:BuildNative=true /t:Helix /p:IsHelixJob=true /bl:$env:BUILD_SOURCESDIRECTORY\artifacts\log\SendToHelix.binlog
       displayName: Run build.cmd helix target