diff --git a/Microsoft.AspNet.CoreServices/ActivatorUtilities.cs b/Microsoft.AspNet.CoreServices/ActivatorUtilities.cs
index 1148861b82..45f4222569 100644
--- a/Microsoft.AspNet.CoreServices/ActivatorUtilities.cs
+++ b/Microsoft.AspNet.CoreServices/ActivatorUtilities.cs
@@ -1,6 +1,8 @@
 using System;
 using System.Diagnostics.CodeAnalysis;
+using System.Diagnostics.Contracts;
 using System.Linq;
+using System.Linq.Expressions;
 using System.Reflection;
 
 namespace Microsoft.AspNet.CoreServices
@@ -82,5 +84,23 @@ namespace Microsoft.AspNet.CoreServices
         {
             return constructor.IsPublic && constructor.GetParameters().Length != 0;
         }
+
+        public static Func<TBase> Create<TBase>(Type instanceType) where TBase : class
+        {
+            Contract.Assert(instanceType != null);
+            NewExpression newInstanceExpression = Expression.New(instanceType);
+            return Expression.Lambda<Func<TBase>>(newInstanceExpression).Compile();
+        }
+
+        public static Func<TInstance> Create<TInstance>() where TInstance : class
+        {
+            return Create<TInstance>(typeof(TInstance));
+        }
+
+        public static Func<object> Create(Type instanceType)
+        {
+            Contract.Assert(instanceType != null);
+            return Create<object>(instanceType);
+        }
     }
 }
diff --git a/Microsoft.AspNet.Mvc/ActionResultFactory.cs b/Microsoft.AspNet.Mvc/ActionResultFactory.cs
index a286be13be..485b1ab995 100644
--- a/Microsoft.AspNet.Mvc/ActionResultFactory.cs
+++ b/Microsoft.AspNet.Mvc/ActionResultFactory.cs
@@ -1,12 +1,50 @@
-using System.Net.Http;
+using Microsoft.AspNet.CoreServices;
+using System;
+using System.Collections.Generic;
+using System.Net;
+using System.Net.Http;
 using System.Net.Http.Formatting;
+using System.Linq;
 
 namespace Microsoft.AspNet.Mvc
 {
     public class ActionResultFactory : IActionResultFactory
     {
-        public IActionResult CreateActionResult(object actionReturnValue)
+        public IActionResult CreateActionResult(Type declaredReturnType, object actionReturnValue, RequestContext requestContext)
         {
+            // optimize common path
+            IActionResult actionResult = actionReturnValue as IActionResult;
+
+            if (actionResult != null)
+            {
+                return actionResult;
+            }
+
+            bool isDeclaredTypeActionResult = typeof(IActionResult).IsAssignableFrom(declaredReturnType);
+            bool isDeclaredTypeResponseMessage = typeof(HttpResponseMessage).IsAssignableFrom(declaredReturnType);
+
+            if ((isDeclaredTypeActionResult || isDeclaredTypeResponseMessage) && actionReturnValue == null)
+            {
+                throw new InvalidOperationException("Cannot return null from an action method declaring IActionResult or HttpResponseMessage");
+            }
+
+            if (declaredReturnType == null)
+            {
+                throw new InvalidOperationException("Declared type must be passed");
+            }
+
+            if (declaredReturnType.IsGenericParameter)
+            {
+                // This can happen if somebody declares an action method as:
+                // public T Get<T>() { }
+                throw new InvalidOperationException("HttpActionDescriptor_NoConverterForGenericParamterTypeExists");
+            }
+
+            if (declaredReturnType.IsAssignableFrom(typeof(void)))
+            {
+                return new NoContentResult();
+            }
+
             var responseMessage = actionReturnValue as HttpResponseMessage;
             if (responseMessage != null)
             {
@@ -17,19 +55,18 @@ namespace Microsoft.AspNet.Mvc
             {
                 return new ContentResult
                 {
-                     Content = (string)actionReturnValue
+                    ContentType = "text/plain",
+                    Content = (string)actionReturnValue,
                 };
             }
 
-            // all other object types are treated as an http response message action result
-            var content = new ObjectContent(actionReturnValue.GetType(),
-                                            actionReturnValue,
-                                            new JsonMediaTypeFormatter());
+            // TODO: this needs to get injected
+            IOwinContentNegotiator contentNegotiator = new DefaultContentNegotiator();
 
-            return new HttpResponseMessageActionResult(new HttpResponseMessage
-            {
-                Content = content
-            });
+            // TODO: inject the formatters
+            IEnumerable<MediaTypeFormatter> formatters = requestContext.Formatters;
+
+            return new NegotiatedContentResult(HttpStatusCode.OK, declaredReturnType, actionReturnValue, contentNegotiator, requestContext.HttpContext, formatters);
         }
     }
 }
diff --git a/Microsoft.AspNet.Mvc/ContentResult.cs b/Microsoft.AspNet.Mvc/ActionResults/ContentResult.cs
similarity index 100%
rename from Microsoft.AspNet.Mvc/ContentResult.cs
rename to Microsoft.AspNet.Mvc/ActionResults/ContentResult.cs
diff --git a/Microsoft.AspNet.Mvc/ActionResults/NegotiatedContentResult.cs b/Microsoft.AspNet.Mvc/ActionResults/NegotiatedContentResult.cs
new file mode 100644
index 0000000000..3407b0e272
--- /dev/null
+++ b/Microsoft.AspNet.Mvc/ActionResults/NegotiatedContentResult.cs
@@ -0,0 +1,104 @@
+// Copyright (c) Microsoft Open Technologies, Inc. All rights reserved. See License.txt in the project root for license information.
+
+using System;
+using System.Collections.Generic;
+using System.Diagnostics.Contracts;
+using Microsoft.Owin;
+using System.Net;
+using System.Net.Http;
+using System.Net.Http.Formatting;
+using System.Threading;
+using System.Threading.Tasks;
+using System.Web.Http.Properties;
+using System.Linq;
+
+namespace Microsoft.AspNet.Mvc
+{
+    /// <summary>Represents an action result that performs content negotiation.</summary>
+    /// <typeparam name="T">The type of content in the entity body.</typeparam>
+    internal class NegotiatedContentResult : IActionResult
+    {
+        /// <summary>
+        /// Initializes a new instance of the <see cref="NegotiatedContentResult{T}"/> class with the values provided.
+        /// </summary>
+        /// <param name="statusCode">The HTTP status code for the response message.</param>
+        /// <param name="content">The content value to negotiate and format in the entity body.</param>
+        /// <param name="contentNegotiator">The content negotiator to handle content negotiation.</param>
+        /// <param name="request">The request message which led to this result.</param>
+        /// <param name="formatters">The formatters to use to negotiate and format the content.</param>
+        public NegotiatedContentResult(HttpStatusCode statusCode,
+                                       Type declaredType,
+                                       object content,
+                                       IOwinContentNegotiator contentNegotiator,
+                                       IOwinContext owinContext,
+                                       IEnumerable<MediaTypeFormatter> formatters)
+        {
+            Contract.Assert(content != null);
+            Contract.Assert(declaredType != null);
+            Contract.Assert(owinContext != null);
+            Contract.Assert(formatters != null);
+
+            StatusCode = statusCode;
+            DeclaredType = declaredType;
+            Content = content;
+            CurrentOwinContext = owinContext;
+            Formatters = formatters;
+            ContentNegotiator = contentNegotiator;
+        }
+
+        /// <summary>Gets the HTTP status code for the response message.</summary>
+        public HttpStatusCode StatusCode { get; private set; }
+
+        public Type DeclaredType { get; private set; }
+
+        /// <summary>Gets the content value to negotiate and format in the entity body.</summary>
+        public object Content { get; private set; }
+
+        /// <summary>Gets the content negotiator to handle content negotiation.</summary>
+        public IOwinContentNegotiator ContentNegotiator { get; private set; }
+
+        /// <summary>Gets the request message which led to this result.</summary>
+        public IOwinContext CurrentOwinContext { get; private set; }
+
+        /// <summary>Gets the formatters to use to negotiate and format the content.</summary>
+        public IEnumerable<MediaTypeFormatter> Formatters { get; private set; }
+
+        /// <inheritdoc />
+        public virtual Task ExecuteResultAsync(RequestContext context)
+        {
+            // Run content negotiation.
+            ContentNegotiationResult result = ContentNegotiator.Negotiate(DeclaredType, CurrentOwinContext, Formatters);
+
+            if (result == null)
+            {
+                // A null result from content negotiation indicates that the response should be a 406.
+                CurrentOwinContext.Response.StatusCode = (int)HttpStatusCode.NotAcceptable;
+
+                return Task.FromResult(false);
+            }
+            else
+            {
+                IOwinResponse response = CurrentOwinContext.Response;
+                response.StatusCode = (int)StatusCode;
+                Contract.Assert(result.Formatter != null);
+
+                var objectContent = new ObjectContent(DeclaredType, Content, result.Formatter, result.MediaType);
+
+                // Copy non-content headers
+                IDictionary<string, string[]> responseHeaders = response.Headers;
+                foreach (KeyValuePair<string, string[]> header in response.Headers)
+                {
+                    responseHeaders[header.Key] = header.Value.AsArray();
+                }
+
+                // Copy content headers
+                foreach (KeyValuePair<string, IEnumerable<string>> contentHeader in objectContent.Headers)
+                {
+                    responseHeaders[contentHeader.Key] = contentHeader.Value.AsArray();
+                }
+
+                return objectContent.CopyToAsync(response.Body);
+            }
+        }
+    }
+}
diff --git a/Microsoft.AspNet.Mvc/ControllerActionInvoker.cs b/Microsoft.AspNet.Mvc/ControllerActionInvoker.cs
index 909a525054..15346c509e 100644
--- a/Microsoft.AspNet.Mvc/ControllerActionInvoker.cs
+++ b/Microsoft.AspNet.Mvc/ControllerActionInvoker.cs
@@ -48,7 +48,7 @@ namespace Microsoft.AspNet.Mvc
             object actionReturnValue = method.Invoke(controller, null);
 
             // If it's not already an IActionResult then call into the factory
-            var actionResult = actionReturnValue as IActionResult ?? _actionResultFactory.CreateActionResult(actionReturnValue);
+            var actionResult = actionReturnValue as IActionResult ?? _actionResultFactory.CreateActionResult(method.ReturnType, actionReturnValue, _requestContext);
 
             return actionResult.ExecuteResultAsync(_requestContext);
         }
diff --git a/Microsoft.AspNet.Mvc/IActionResultFactory.cs b/Microsoft.AspNet.Mvc/IActionResultFactory.cs
index b3894aa450..ab16c71143 100644
--- a/Microsoft.AspNet.Mvc/IActionResultFactory.cs
+++ b/Microsoft.AspNet.Mvc/IActionResultFactory.cs
@@ -1,8 +1,10 @@
-
+using Microsoft.Owin;
+using System;
+
 namespace Microsoft.AspNet.Mvc
 {
     public interface IActionResultFactory
     {
-        IActionResult CreateActionResult(object actionReturnValue);
+        IActionResult CreateActionResult(Type declaredReturnType, object actionReturnValue, RequestContext requestContext);
     }
 }
diff --git a/Microsoft.AspNet.Mvc/Microsoft.AspNet.Mvc.csproj b/Microsoft.AspNet.Mvc/Microsoft.AspNet.Mvc.csproj
index f2ba7b00ad..2ea0f9defd 100644
--- a/Microsoft.AspNet.Mvc/Microsoft.AspNet.Mvc.csproj
+++ b/Microsoft.AspNet.Mvc/Microsoft.AspNet.Mvc.csproj
@@ -53,8 +53,17 @@
     <Compile Include="ActionInvokerProvider.cs" />
     <Compile Include="ActionResultFactory.cs" />
     <Compile Include="ActionResultHelper.cs" />
-    <Compile Include="ContentResult.cs" />
+    <Compile Include="ActionResults\NoContentResult.cs" />
+    <Compile Include="ActionResults\NegotiatedContentResult.cs" />
+    <Compile Include="ActionResults\ContentResult.cs" />
+    <Compile Include="ActionResults\ObjectContent.cs" />
     <Compile Include="ControllerBasedActionDescriptor.cs" />
+    <Compile Include="DefaultContentNegotiator.cs" />
+    <Compile Include="Extensions\IEnumerableExtensions.cs" />
+    <Compile Include="Formatters\JQeryMvcForUrlEncodedFormatter.cs" />
+    <Compile Include="FormattingUtilities.cs" />
+    <Compile Include="Extensions\TypeExtensions.cs" />
+    <Compile Include="IOwinContentNegotiator.cs" />
     <Compile Include="RequestContext.cs" />
     <Compile Include="EmptyResult.cs" />
     <Compile Include="HttpResponseMessageActionResult.cs" />
diff --git a/Microsoft.AspNet.Mvc/MvcServices.cs b/Microsoft.AspNet.Mvc/MvcServices.cs
index 1ca4a2d87f..5b5acbfdce 100644
--- a/Microsoft.AspNet.Mvc/MvcServices.cs
+++ b/Microsoft.AspNet.Mvc/MvcServices.cs
@@ -1,5 +1,6 @@
 using System;
 using Microsoft.AspNet.CoreServices;
+using System.Net.Http.Formatting;
 
 namespace Microsoft.AspNet.Mvc
 {
@@ -18,6 +19,7 @@ namespace Microsoft.AspNet.Mvc
             callback(typeof(IActionInvokerFactory), typeof(ActionInvokerFactory));
             callback(typeof(IActionResultHelper), typeof(ActionResultHelper));
             callback(typeof(IActionResultFactory), typeof(ActionResultFactory));
+            callback(typeof(IContentNegotiator), typeof(DefaultContentNegotiator));
 
             // TODO: Should be many
             callback(typeof(IActionDescriptorProvider), typeof(ActionDescriptorProvider));
diff --git a/Microsoft.AspNet.Mvc/RequestContext.cs b/Microsoft.AspNet.Mvc/RequestContext.cs
index ec3429d9cc..7f55a5112d 100644
--- a/Microsoft.AspNet.Mvc/RequestContext.cs
+++ b/Microsoft.AspNet.Mvc/RequestContext.cs
@@ -1,6 +1,7 @@
 using System;
 using Microsoft.AspNet.Mvc.Routing;
 using Microsoft.Owin;
+using System.Net.Http.Formatting;
 
 namespace Microsoft.AspNet.Mvc
 {
@@ -20,10 +21,23 @@ namespace Microsoft.AspNet.Mvc
 
             HttpContext = context;
             RouteData = routeData;
+
+            // todo: inject
+            InjectFormatters();
+        }
+
+        private void InjectFormatters()
+        {
+            Formatters = new MediaTypeFormatterCollection();
+            Formatters.Add(new JsonMediaTypeFormatter());
+            //Formatters.Add(new XmlMediaTypeFormatter());
+            //Formatters.Add(new JQueryMvcFormUrlEncodedFormatter());
         }
 
         public virtual IRouteData RouteData { get; set; }
 
         public virtual IOwinContext HttpContext { get; set; }
+
+        public virtual MediaTypeFormatterCollection Formatters { get; private set; }
     }
 }
diff --git a/MvcSample/HomeController.cs b/MvcSample/HomeController.cs
index 11efd273ea..c03b32c9dd 100644
--- a/MvcSample/HomeController.cs
+++ b/MvcSample/HomeController.cs
@@ -37,9 +37,15 @@ namespace MvcSample
             return responseMessage;
         }
 
-        public IActionResult MyView()
+        public User User()
         {
-            return Result.View();
+            User user = new User()
+            {
+                Name = "My name",
+                Address = "My address"
+            };
+
+            return user;
         }
     }
 }
\ No newline at end of file
diff --git a/MvcSample/Models/Class1.cs b/MvcSample/Models/Class1.cs
new file mode 100644
index 0000000000..cc453843e6
--- /dev/null
+++ b/MvcSample/Models/Class1.cs
@@ -0,0 +1,8 @@
+namespace MvcSample
+{
+    public class User
+    {
+        public string Name { get; set; }
+        public string Address { get; set; }
+    }
+}
\ No newline at end of file
diff --git a/MvcSample/MvcSample.csproj b/MvcSample/MvcSample.csproj
index 557f31b484..04f0576d4e 100644
--- a/MvcSample/MvcSample.csproj
+++ b/MvcSample/MvcSample.csproj
@@ -67,6 +67,7 @@
   <ItemGroup>
     <Compile Include="Home2Controller.cs" />
     <Compile Include="HomeController.cs" />
+    <Compile Include="Models\Class1.cs" />
     <Compile Include="Properties\AssemblyInfo.cs" />
     <Compile Include="Startup.cs" />
   </ItemGroup>