diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
index d20ec7a2d8..78decd573f 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
@@ -12,6 +12,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
     // is correct.
     public class CachedDataAnnotationsModelMetadata : CachedModelMetadata<CachedDataAnnotationsMetadataAttributes>
     {
+        private static readonly string HtmlName = DataType.Html.ToString();
         private bool _isEditFormatStringFromCache;
 
         public CachedDataAnnotationsModelMetadata(CachedDataAnnotationsModelMetadata prototype, 
@@ -47,6 +48,31 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
                        : base.ComputeNullDisplayText();
         }
 
+        /// <summary>
+        /// Calculate <see cref="ModelMetadata.DataTypeName"/> based on presence of a <see cref="DataTypeAttribute"/>
+        /// and its <see cref="DataTypeAttribute.GetDataTypeName()"/> method.
+        /// </summary>
+        /// <returns>
+        /// Calculated <see cref="ModelMetadata.DataTypeName"/> value.
+        /// <see cref="DataTypeAttribute.GetDataTypeName()"/> value if a <see cref="DataTypeAttribute"/> exists.
+        /// <c>"Html"</c> if a <see cref="DisplayFormatAttribute"/> exists with its
+        /// <see cref="DisplayFormatAttribute.HtmlEncode"/> value <c>false</c>. <c>null</c> otherwise.
+        /// </returns>
+        protected override string ComputeDataTypeName()
+        {
+            if (PrototypeCache.DataType != null)
+            {
+                return PrototypeCache.DataType.GetDataTypeName();
+            }
+
+            if (PrototypeCache.DisplayFormat != null && !PrototypeCache.DisplayFormat.HtmlEncode)
+            {
+                return HtmlName;
+            }
+
+            return base.ComputeDataTypeName();
+        }
+
         protected override string ComputeDescription()
         {
             return PrototypeCache.Display != null
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedModelMetadata.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedModelMetadata.cs
index 76b992de94..171b137bd9 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedModelMetadata.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedModelMetadata.cs
@@ -17,6 +17,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
     {
         private bool _convertEmptyStringToNull;
         private string _nullDisplayText;
+        private string _dataTypeName;
         private string _description;
         private string _displayFormatString;
         private string _displayName;
@@ -31,6 +32,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
 
         private bool _convertEmptyStringToNullComputed;
         private bool _nullDisplayTextComputed;
+        private bool _dataTypeNameComputed;
         private bool _descriptionComputed;
         private bool _displayFormatStringComputed;
         private bool _displayNameComputed;
@@ -105,6 +107,27 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             }
         }
 
+        /// <inheritdoc />
+        public sealed override string DataTypeName
+        {
+            get
+            {
+                if (!_dataTypeNameComputed)
+                {
+                    _dataTypeName = ComputeDataTypeName();
+                    _dataTypeNameComputed = true;
+                }
+
+                return _dataTypeName;
+            }
+
+            set
+            {
+                _dataTypeName = value;
+                _dataTypeNameComputed = true;
+            }
+        }
+
         public sealed override string Description
         {
             get
@@ -338,6 +361,15 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             return base.NullDisplayText;
         }
 
+        /// <summary>
+        /// Calculate the <see cref="DataTypeName"/> value.
+        /// </summary>
+        /// <returns>Calculated <see cref="DataTypeName"/> value.</returns>
+        protected virtual string ComputeDataTypeName()
+        {
+            return base.DataTypeName;
+        }
+
         protected virtual string ComputeDescription()
         {
             return base.Description;
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/ModelMetadata.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/ModelMetadata.cs
index db1dda5083..7faf1015c1 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/ModelMetadata.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/ModelMetadata.cs
@@ -59,6 +59,11 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             set { _convertEmptyStringToNull = value; }
         }
 
+        /// <summary>
+        /// Gets or sets the name of the <see cref="Model"/>'s datatype.  Overrides <see cref="ModelType"/> in some
+        /// display scenarios.
+        /// </summary>
+        /// <value><c>null</c> unless set manually or through additional metadata e.g. attributes.</value>
         public virtual string DataTypeName { get; set; }
 
         public virtual string Description { get; set; }
diff --git a/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/CachedDataAnnotationsModelMetadataTest.cs b/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/CachedDataAnnotationsModelMetadataTest.cs
index 1f2149d41d..31443607b0 100644
--- a/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/CachedDataAnnotationsModelMetadataTest.cs
+++ b/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/CachedDataAnnotationsModelMetadataTest.cs
@@ -56,6 +56,9 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             {
                 return new TheoryData<Attribute, Func<ModelMetadata, string>>
                 {
+                    {
+                        new DataTypeAttribute("value"), metadata => metadata.DataTypeName
+                    },
                     {
                         new DataTypeWithCustomDisplayFormat(), metadata => metadata.DisplayFormatString
                     },
@@ -207,6 +210,69 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             Assert.Equal(expectedResult, result);
         }
 
+        [Fact]
+        public void DataTypeName_Null_IfHtmlEncodeTrue()
+        {
+            // Arrange
+            var displayFormat = new DisplayFormatAttribute { HtmlEncode = true, };
+            var provider = new DataAnnotationsModelMetadataProvider();
+            var metadata = new CachedDataAnnotationsModelMetadata(
+                provider,
+                containerType: null,
+                modelType: typeof(object),
+                propertyName: null,
+                attributes: new Attribute[] { displayFormat });
+
+            // Act
+            var result = metadata.DataTypeName;
+
+            // Assert
+            Assert.Null(result);
+        }
+
+        [Fact]
+        public void DataTypeName_Html_IfHtmlEncodeFalse()
+        {
+            // Arrange
+            var expected = "Html";
+            var displayFormat = new DisplayFormatAttribute { HtmlEncode = false, };
+            var provider = new DataAnnotationsModelMetadataProvider();
+            var metadata = new CachedDataAnnotationsModelMetadata(
+                provider,
+                containerType: null,
+                modelType: typeof(object),
+                propertyName: null,
+                attributes: new Attribute[] { displayFormat });
+
+            // Act
+            var result = metadata.DataTypeName;
+
+            // Assert
+            Assert.Equal(expected, result);
+        }
+
+        [Fact]
+        public void DataTypeName_AttributesHaveExpectedPrecedence()
+        {
+            // Arrange
+            var expected = "MultilineText";
+            var dataType = new DataTypeAttribute(DataType.MultilineText);
+            var displayFormat = new DisplayFormatAttribute { HtmlEncode = false, };
+            var provider = new DataAnnotationsModelMetadataProvider();
+            var metadata = new CachedDataAnnotationsModelMetadata(
+                provider,
+                containerType: null,
+                modelType: typeof(object),
+                propertyName: null,
+                attributes: new Attribute[] { dataType, displayFormat });
+
+            // Act
+            var result = metadata.DataTypeName;
+
+            // Assert
+            Assert.Equal(expected, result);
+        }
+
         [Fact]
         public void DisplayFormatString_AttributesHaveExpectedPrecedence()
         {
@@ -220,7 +286,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
                 containerType: null,
                 modelType: typeof(object),
                 propertyName: null,
-                attributes: new Attribute[] { dataType, displayFormat, });
+                attributes: new Attribute[] { dataType, displayFormat });
 
             // Act
             var result = metadata.DisplayFormatString;
@@ -246,7 +312,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
                 containerType: null,
                 modelType: typeof(object),
                 propertyName: null,
-                attributes: new Attribute[] { dataType, displayFormat, });
+                attributes: new Attribute[] { dataType, displayFormat });
 
             // Act
             var result = metadata.EditFormatString;