diff --git a/samples/MvcSample.Web/Models/User.cs b/samples/MvcSample.Web/Models/User.cs
index 910d7ec676..ed0203abb5 100644
--- a/samples/MvcSample.Web/Models/User.cs
+++ b/samples/MvcSample.Web/Models/User.cs
@@ -3,6 +3,7 @@ using System.ComponentModel.DataAnnotations;
 
 namespace MvcSample.Web.Models
 {
+    [DisplayColumn("Name")]
     public class User
     {
         public User()
diff --git a/samples/MvcSample.Web/Views/Shared/MyView.cshtml b/samples/MvcSample.Web/Views/Shared/MyView.cshtml
index 18ae092b23..c8d8ebb613 100644
--- a/samples/MvcSample.Web/Views/Shared/MyView.cshtml
+++ b/samples/MvcSample.Web/Views/Shared/MyView.cshtml
@@ -54,7 +54,7 @@
     <p><a href="http://asp.net" class="btn btn-primary btn-large">Learn more &raquo;</a></p>
 </div>
 <div class="row">
-    <h3 title="@Model.Name" class="@nullValue">Hello @Model.Name! Happy @Model.Age birthday.</h3>
+    <h3 title="@Model.Name" class="@nullValue">Hello @Html.DisplayTextFor(User => User)! Happy @Model.Age birthday.</h3>
     <h3 id="qux">This value was retrieved asynchronously: @(await AsyncValueRetrieval())</h3>
     <h3>Partial Async: @await Html.PartialAsync("HelloWorldPartial", Model)</h3>
     <h3>
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsMetadataAttributes.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsMetadataAttributes.cs
index 4bcd69a49d..b01fce52e1 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsMetadataAttributes.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsMetadataAttributes.cs
@@ -14,6 +14,7 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
         {
             Display = attributes.OfType<DisplayAttribute>().FirstOrDefault();
             DisplayFormat = attributes.OfType<DisplayFormatAttribute>().FirstOrDefault();
+            DisplayColumn = attributes.OfType<DisplayColumnAttribute>().FirstOrDefault();
             Editable = attributes.OfType<EditableAttribute>().FirstOrDefault();
             Required = attributes.OfType<RequiredAttribute>().FirstOrDefault();
         }
@@ -22,6 +23,8 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
 
         public DisplayFormatAttribute DisplayFormat { get; protected set; }
 
+        public DisplayColumnAttribute DisplayColumn { get; protected set; }
+
         public EditableAttribute Editable { get; protected set; }
 
         public RequiredAttribute Required { get; protected set; }
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
index 43d547c1a8..145813943e 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Metadata/CachedDataAnnotationsModelMetadata.cs
@@ -3,6 +3,8 @@
 
 using System;
 using System.Collections.Generic;
+using System.ComponentModel.DataAnnotations;
+using System.Reflection;
 
 namespace Microsoft.AspNet.Mvc.ModelBinding
 {
@@ -63,6 +65,26 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             return (PrototypeCache.Required != null) || base.ComputeIsRequired();
         }
 
+        protected override string ComputeSimpleDisplayText()
+        {
+            if (Model != null &&
+                PrototypeCache.DisplayColumn != null &&
+                !string.IsNullOrEmpty(PrototypeCache.DisplayColumn.DisplayColumn))
+            {
+                var displayColumnProperty = ModelType.GetTypeInfo().GetDeclaredProperty(
+                                                    PrototypeCache.DisplayColumn.DisplayColumn);
+                ValidateDisplayColumnAttribute(PrototypeCache.DisplayColumn, displayColumnProperty, ModelType);
+
+                var simpleDisplayTextValue = displayColumnProperty.GetValue(Model, null);
+                if (simpleDisplayTextValue != null)
+                {
+                    return simpleDisplayTextValue.ToString();
+                }
+            }
+
+            return base.ComputeSimpleDisplayText();
+        }
+
         public override string GetDisplayName()
         {
             // DisplayAttribute doesn't require you to set a name, so this could be null. 
@@ -78,5 +100,23 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             // If DisplayAttribute does not specify a name, we'll fall back to the property name.
             return base.GetDisplayName();
         }
+
+        private static void ValidateDisplayColumnAttribute(DisplayColumnAttribute displayColumnAttribute,
+            PropertyInfo displayColumnProperty, Type modelType)
+        {
+            if (displayColumnProperty == null)
+            {
+                throw new InvalidOperationException(
+                        Resources.FormatDataAnnotationsModelMetadataProvider_UnknownProperty(
+                        modelType.FullName, displayColumnAttribute.DisplayColumn));
+            }
+
+            if (displayColumnProperty.GetGetMethod() == null)
+            {
+                throw new InvalidOperationException(
+                        Resources.FormatDataAnnotationsModelMetadataProvider_UnreadableProperty(
+                        modelType.FullName, displayColumnAttribute.DisplayColumn));
+            }
+        }
     }
 }
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Properties/Resources.Designer.cs b/src/Microsoft.AspNet.Mvc.ModelBinding/Properties/Resources.Designer.cs
index 73930c3294..a11ddafcda 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Properties/Resources.Designer.cs
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Properties/Resources.Designer.cs
@@ -378,6 +378,44 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             return string.Format(CultureInfo.CurrentCulture, GetString("ValueProviderResult_NoConverterExists"), p0, p1);
         }
 
+        /// <summary>
+        /// {0} has a DisplayColumn attribute for {1}, but property {1} does not exist..
+        /// </summary>
+        internal static string DataAnnotationsModelMetadataProvider_UnknownProperty
+        {
+            get
+            {
+                return GetString("DataAnnotationsModelMetadataProvider_UnknownProperty");
+            }
+        }
+
+        /// <summary>
+        /// {0} has a DisplayColumn attribute for {1}, but property {1} does not exist..
+        /// </summary>
+        internal static string FormatDataAnnotationsModelMetadataProvider_UnknownProperty(object p0, object p1)
+        {
+            return string.Format(CultureInfo.CurrentCulture, GetString("DataAnnotationsModelMetadataProvider_UnknownProperty"), p0, p1);
+        }
+
+        /// <summary>
+        /// {0} has a DisplayColumn attribute for {1}, but property {1} does not have a public 'get' method..
+        /// </summary>
+        internal static string DataAnnotationsModelMetadataProvider_UnreadableProperty
+        {
+            get
+            {
+                return GetString("DataAnnotationsModelMetadataProvider_UnreadableProperty");
+            }
+        }
+
+        /// <summary>
+        /// {0} has a DisplayColumn attribute for {1}, but property {1} does not have a public 'get' method..
+        /// </summary>
+        internal static string FormatDataAnnotationsModelMetadataProvider_UnreadableProperty(object p0, object p1)
+        {
+            return string.Format(CultureInfo.CurrentCulture, GetString("DataAnnotationsModelMetadataProvider_UnreadableProperty"), p0, p1);
+        }
+
         private static string GetString(string name, params string[] formatterNames)
         {
             var value = _resourceManager.GetString(name);
diff --git a/src/Microsoft.AspNet.Mvc.ModelBinding/Resources.resx b/src/Microsoft.AspNet.Mvc.ModelBinding/Resources.resx
index 22d1017224..5bde6c1dbe 100644
--- a/src/Microsoft.AspNet.Mvc.ModelBinding/Resources.resx
+++ b/src/Microsoft.AspNet.Mvc.ModelBinding/Resources.resx
@@ -186,4 +186,10 @@
   <data name="ValueProviderResult_NoConverterExists" xml:space="preserve">
     <value>The parameter conversion from type '{0}' to type '{1}' failed because no type converter can convert between these types.</value>
   </data>
+  <data name="DataAnnotationsModelMetadataProvider_UnknownProperty" xml:space="preserve">
+    <value>{0} has a DisplayColumn attribute for {1}, but property {1} does not exist.</value>
+  </data>
+  <data name="DataAnnotationsModelMetadataProvider_UnreadableProperty" xml:space="preserve">
+    <value>{0} has a DisplayColumn attribute for {1}, but property {1} does not have a public 'get' method.</value>
+  </data>
 </root>
\ No newline at end of file
diff --git a/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/ModelMetadataTest.cs b/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/ModelMetadataTest.cs
index dcdf510b11..5d51a73881 100644
--- a/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/ModelMetadataTest.cs
+++ b/test/Microsoft.AspNet.Mvc.ModelBinding.Test/Metadata/ModelMetadataTest.cs
@@ -182,6 +182,10 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
         private class Class1
         {
             public string Prop1 { get; set; }
+            public override string ToString()
+            {
+                return "Class1";
+            }
         }
 
         private class Class2
@@ -220,6 +224,69 @@ namespace Microsoft.AspNet.Mvc.ModelBinding
             Assert.Equal("Object", result);
         }
 #endif
+        // SimpleDisplayText
+
+        public static IEnumerable<object[]> SimpleDisplayTextData
+        {
+            get
+            {
+                yield return new object[]
+                        {
+                            new Func<object>(() => new ComplexClass()
+                                                {
+                                                    Prop1 = new Class1 { Prop1 = "Hello" }
+                                                }),
+                            typeof(ComplexClass),
+                            "Class1"
+                        };
+                yield return new object[]
+                    {
+                        new Func<object>(() => new Class1()),
+                        typeof(Class1),
+                        "Class1"
+                    };
+                yield return new object[]
+                    {
+                        new Func<object>(() => new ClassWithNoProperties()),
+                        typeof(ClassWithNoProperties),
+                        string.Empty
+                    };
+                yield return new object[]
+                    {
+                        null,
+                        typeof(object),
+                        null
+                    };
+            }
+        }
+
+        [Theory]
+        [MemberData("SimpleDisplayTextData")]
+        public void TestSimpleDisplayText(Func<object> modelAccessor, Type modelType, string expectedResult)
+        {
+            // Arrange
+            var provider = new EmptyModelMetadataProvider();
+            var metadata = new ModelMetadata(provider, null, modelAccessor, modelType, null);
+
+            // Act
+            var result = metadata.SimpleDisplayText;
+
+            // Assert
+            Assert.Equal(expectedResult, result);
+        }
+
+        private class ClassWithNoProperties
+        {
+            public override string ToString()
+            {
+                return null;
+            }
+        }
+
+        private class ComplexClass
+        {
+            public Class1 Prop1 { get; set; }
+        }
 
         // Helpers