diff --git a/.azure/pipelines/helix-test.yml b/.azure/pipelines/helix-test.yml
index 1b512109b1..25b4bee447 100644
--- a/.azure/pipelines/helix-test.yml
+++ b/.azure/pipelines/helix-test.yml
@@ -19,6 +19,7 @@ jobs:
       displayName: Run build.cmd helix target
       env:
         SYSTEM_ACCESSTOKEN: $(System.AccessToken) # We need to set this env var to publish helix results to Azure Dev Ops
+        PIPELINE_BUILD_COUNTER: $[counter(format('{0:yyyyMMdd}', pipeline.startTime), 1)]
     artifacts:
     - name: Helix_logs
       path: artifacts/log/
diff --git a/eng/helix/helix.proj b/eng/helix/helix.proj
index a722550754..1a1c70f375 100644
--- a/eng/helix/helix.proj
+++ b/eng/helix/helix.proj
@@ -19,7 +19,7 @@
   <PropertyGroup Condition=" '$(CI)' == 'true' ">
     <HelixType>ci</HelixType>
     <Creator>aspnetcore</Creator>
-    <HelixBuild>$(BUILD_BUILDNUMBER).$(BUILD_BUILDID)</HelixBuild>
+    <HelixBuild>$(BUILD_BUILDNUMBER).$(PIPELINE_BUILD_COUNTER)</HelixBuild>
     <WaitForWorkItemCompletion>true</WaitForWorkItemCompletion>
     <EnableAzurePipelinesReporter>true</EnableAzurePipelinesReporter>
     <FailOnMissionControlTestFailure>true</FailOnMissionControlTestFailure>